Main Article Content
Abstract
This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear research questions centered around the impact of e-commerce in the current digital landscape. Extensive literature review is conducted to identify relevant theoretical sources, including scholarly journals, books, articles, and publications related to e-commerce, Marketing 4.0, and consumer behavior. The findings of the study are synthesized into a coherent exposition, which offers a nuanced understanding of the role of e-commerce based on Marketing 4.0 in shaping business strategies and consumer behavior. Practical implications for companies seeking to develop effective marketing strategies in the dynamic digital landscape are discussed, along with suggestions for further research. Overall, this research contributes to the understanding of the evolving role of e-commerce and Marketing 4.0 in driving business transformation in the digital age.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Ahmed, M. B., Majeed, F., Sanin, C., & Szczerbicki, E, “Experience-based product inspection planning for industry 4.0”, Cybernetics and Systems, 52(5), 296-312, 2021.
- Al Tamer, M, “The advantages and limitations of e-commerce to both customers & businesses”, BAU Journal-Creative Sustainable Development, 2(2), 6, 2021.
- Alrumiah, S. S., & Hadwan, M, “Implementing big data analytics in e-commerce: Vendor and customer view”, Ieee Access, 9, 37281-37286, 2021.
- Cui, Y, “Intelligent recommendation system based on mathematical modeling in personalized data mining”, Mathematical Problems in Engineering, 1-11, 2021.
- Gerea, C., Gonzalez-Lopez, F., & Herskovic, V, “Omnichannel customer experience and management: An integrative review and research agenda”, Sustainability, 13(5), 2824, 2021.
- Gochhait, S., Mazumdar, O., Chahal, S., Kanwat, P., Gupta, S., Sharma, R., ... & Sachan, R, “Role of artificial intelligence (AI) in understanding the behavior pattern: a study on e-commerce”, ICDSMLA 2019: Proceedings of the 1st International Conference on Data Science, Machine Learning and Applications (pp. 1600-1606), 2020.
- Guven, H, “Industry 4.0 and marketing 4.0: in perspective of digitalization and E-Commerce”, Agile Business Leadership Methods for Industry 4.0 (pp. 25-46), 2020.
- Hussien, F. T. A., Rahma, A. M. S., & Wahab, H. B. A, “Recommendation systems for e-commerce systems an overview”, Journal of Physics: Conference Series (Vol. 1897, No. 1, p. 012024), 2021.
- Jain, V. I. P. I. N., Malviya, B. I. N. D. O. O., & Arya, S. A. T. Y. E. N. D. R. A, “An overview of electronic commerce (e-Commerce)”, Journal of Contemporary Issues in Business and Government, 27(3), 665-670, 2021.
- Kumar, S., Lim, W. M., Sivarajah, U., & Kaur, J, “Artificial intelligence and blockchain integration in business: trends from a bibliometric-content analysis”, Information Systems Frontiers, 25(2), 871-896, 2021.
- Kurniawati, E., Siddiq, A., & Huda, I, “E-commerce opportunities in the 4.0 era innovative entrepreneurship management development”, Polish Journal of Management Studies, 21, 2020.
- Laudon, K. C., & Traver, C. G, “E-commerce 2020-2021: business, technology, society”, Pearson, 2021.
- Mohdhar, A., & Shaalan, K, “The future of e-commerce systems: 2030 and beyond”, Recent Advances in Technology Acceptance Models and Theories, 311-330, 2021.
- Purcărea, T., Ioan-Franc, V., Ionescu, Ş. A., Purcărea, I. M., Purcărea, V. L., Purcărea, I., ... & Orzan, A. O, “Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It”, Sustainability, 14(3), 1627, 2022.
- Saniuk, S., Grabowska, S., & Gajdzik, B, “Social expectations and market changes in the context of developing the Industry 4.0 concept”, Sustainability, 12(4), 1362, 2020.
- Taher, G, “E-commerce: advantages and limitations”, International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), 153-165, 2021.
- Torn, I. A. R., & Vaneker, T. H, “Mass Personalization with Industry 4.0 by SMEs: A concept for collaborative networks”, Procedia manufacturing, 28, 135-141, 2019.
- Yan, B., Wu, C., Yu, R., Yu, B., Shi, N., Zhou, X., & Yu, Y, “Big data-based E-commerce transaction information collection method”, Complexity, 1-11, 2021.
References
Ahmed, M. B., Majeed, F., Sanin, C., & Szczerbicki, E, “Experience-based product inspection planning for industry 4.0”, Cybernetics and Systems, 52(5), 296-312, 2021.
Al Tamer, M, “The advantages and limitations of e-commerce to both customers & businesses”, BAU Journal-Creative Sustainable Development, 2(2), 6, 2021.
Alrumiah, S. S., & Hadwan, M, “Implementing big data analytics in e-commerce: Vendor and customer view”, Ieee Access, 9, 37281-37286, 2021.
Cui, Y, “Intelligent recommendation system based on mathematical modeling in personalized data mining”, Mathematical Problems in Engineering, 1-11, 2021.
Gerea, C., Gonzalez-Lopez, F., & Herskovic, V, “Omnichannel customer experience and management: An integrative review and research agenda”, Sustainability, 13(5), 2824, 2021.
Gochhait, S., Mazumdar, O., Chahal, S., Kanwat, P., Gupta, S., Sharma, R., ... & Sachan, R, “Role of artificial intelligence (AI) in understanding the behavior pattern: a study on e-commerce”, ICDSMLA 2019: Proceedings of the 1st International Conference on Data Science, Machine Learning and Applications (pp. 1600-1606), 2020.
Guven, H, “Industry 4.0 and marketing 4.0: in perspective of digitalization and E-Commerce”, Agile Business Leadership Methods for Industry 4.0 (pp. 25-46), 2020.
Hussien, F. T. A., Rahma, A. M. S., & Wahab, H. B. A, “Recommendation systems for e-commerce systems an overview”, Journal of Physics: Conference Series (Vol. 1897, No. 1, p. 012024), 2021.
Jain, V. I. P. I. N., Malviya, B. I. N. D. O. O., & Arya, S. A. T. Y. E. N. D. R. A, “An overview of electronic commerce (e-Commerce)”, Journal of Contemporary Issues in Business and Government, 27(3), 665-670, 2021.
Kumar, S., Lim, W. M., Sivarajah, U., & Kaur, J, “Artificial intelligence and blockchain integration in business: trends from a bibliometric-content analysis”, Information Systems Frontiers, 25(2), 871-896, 2021.
Kurniawati, E., Siddiq, A., & Huda, I, “E-commerce opportunities in the 4.0 era innovative entrepreneurship management development”, Polish Journal of Management Studies, 21, 2020.
Laudon, K. C., & Traver, C. G, “E-commerce 2020-2021: business, technology, society”, Pearson, 2021.
Mohdhar, A., & Shaalan, K, “The future of e-commerce systems: 2030 and beyond”, Recent Advances in Technology Acceptance Models and Theories, 311-330, 2021.
Purcărea, T., Ioan-Franc, V., Ionescu, Ş. A., Purcărea, I. M., Purcărea, V. L., Purcărea, I., ... & Orzan, A. O, “Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It”, Sustainability, 14(3), 1627, 2022.
Saniuk, S., Grabowska, S., & Gajdzik, B, “Social expectations and market changes in the context of developing the Industry 4.0 concept”, Sustainability, 12(4), 1362, 2020.
Taher, G, “E-commerce: advantages and limitations”, International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), 153-165, 2021.
Torn, I. A. R., & Vaneker, T. H, “Mass Personalization with Industry 4.0 by SMEs: A concept for collaborative networks”, Procedia manufacturing, 28, 135-141, 2019.
Yan, B., Wu, C., Yu, R., Yu, B., Shi, N., Zhou, X., & Yu, Y, “Big data-based E-commerce transaction information collection method”, Complexity, 1-11, 2021.