Main Article Content

Abstract

Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, and develop the brand globally. Through digital marketing, data analytics, e-commerce, artificial intelligence and innovative technologies, companies will be able to deliver their products and services to customers quickly and efficiently. Also, in the context of the digital economy, social responsibility and environmental approaches also play an important role in increasing customer trust in brands.

Keywords

digital economy business development digital marketing smm seo e-commerce big data artificial intelligence blockchain innovative technologies social responsibility.

Article Details

How to Cite
Musakulovna, R. F. (2024). THE ROLE OF ENTREPRENEURS IN THE DEVELOPMENT OF BUSINESS AND MARKETING IN THE DIGITAL ECONOMY. International Journal of Economic Integration and Regional Competitiveness, 1(9), 27–31. https://doi.org/10.61796/ijeirc.v1i9.211

References

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  5. . A. V. Evdokimov and I. A. Evdokimova, Digital Economy: A Textbook. Moscow, Russia: Yurayt, 2020.

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